Reggie Fils Aime

Walter Day Lifetime Achievement Award

Class of 2019 Inductee

Reggie is an award-winning innovator and disrupter most recognized as the former President and Chief Operating Officer of Nintendo of America, the largest division of the Japanese entertainment company Nintendo Co., Ltd. In this capacity, he helped bring the Nintendo DS, the Wii, the Nintendo 3DS, the Wii U and the Nintendo Switch to the global marketplace.

Reggie joined Nintendo of America Inc. in December 2003 as Executive Vice President of Sales & Marketing. In May 2006, he was promoted to President and Chief Operating Officer. He ran the day-to-day operations of Nintendo of America and was responsible for all activities for Nintendo in the United States, Canada and Latin America. In 2016, Reggie was appointed to the global Executive Officer committee for Nintendo Co., Ltd. He retired in April 2019 and in October 2019 was inducted into the International Video Game Hall of Fame.

Reggie graduated from Cornell’s Dyson School and launched a 35+ year career spanning the consumer-packaged goods, restaurant, beverage, and media/entertainment industries.

Since retiring, Reggie has focused his energy cultivating the next generation of business leaders. In August 2019 he was named the inaugural Dyson Leader in Residence for the 2019-2020 academic year.  He is currently sharing his personal learning and principles through public speaking, board service and DISRUPTING THE GAME published by HarperCollins Leadership.  Lastly, Reggie founded Brentwood Growth Partners to help emerging companies scale and enable leaders to create world-class cultures.

Reggie’s Book, DISRUPTING THE GAME

https://www.reggiefils-aime.com/book

Major Accomplishments:

Fils-Aimé has been recognized for his marketing expertise in the advertising industry, including receiving a Clio Award, two Gold Effie Awards, an Association of Independent Commercial Producers Award for advertising excellence, a Silver Edison from the American Marketing Institute, and was named one of the “Marketing 100” in 1998 by Advertising Age.

From the video game industry, Fils-Aimé has received the Legend Award from the New York Videogame Critics Circle.

2019 IVGHOF Ceremony Acceptance Speech:

https://www.youtube.com/watch?v=a8-Lzen4wBs

Reggie’s IVGHOF Trading Card: